ASDC - Alberta Sport Development Centre

They say "The sky is the limit." We say, "There is no limit!"


Wendy Moar


Wendy Moar joins the ASDCNW team after 10 years working with athletes, coaches, volunteers, parents, and associations in the provincial sport system in Manitoba.  A graduate of the University of Manitoba with a Bachelor of Exercise and Sport Science,  she brings a unique mix of sport science knowledge and management experience.  Wendy’s professional experience spans the sport spectrum from community to international levels. She takes great pleasure working in sport and is passionate about the opportunities that sport provides.


james Phillips BKin (hons), CSCS

Strength & Conditioning Coach

James is originally from Windsor, Ontario and comes to us from completing after working with a long list of Alberta athletes in Calgary over the past 4 years.

James has a background in Varsity sport with the University of Windsor Lancers Football Team and has additional training in NCCP Olympic Lifting (Level 1 trained) and Functional Movement Screen Level 1 & 2. James will be overseeing all our strength & conditioning activities.


Matthew Bain MEd, MA

Mental Performance Consultant (MPC)

Matt is currently a certified Mental Performance Consultant with the Canadian Sport Psychology Association (CSPA) and a Registered Provisional Psychologist with the College of Alberta Psychologists. Matt holds an undergraduate degree from the University of Alberta in Recreation Therapy, a Masters degree from the University of Calgary in Education, and a Masters degree in Sport and Exercise Psychology from Argosy University and is currently doing his PhD in Sport Psychology with the University of Queensland with a focus on motivation, high performance sport, and coaching efficacy. Matt works with individuals, teams, coaches at the local, provincial, national, and international levels of sport.


Leigh Goldie MS, BA, BPE

NCCP Facilitator

Leigh is an Instructor in the Physical Education and Kinesiology program at GPRC. He has a Master’s degree in Sport Psychology from the University of Oregon and is an Advanced Learning Facilitator with the NCCP Theory program where he facilitates multi-sport modules in Part A, Part B and Competition Development. Over the years he has conducted mental skills training sessions with numerous athletes, coaches and teams at the local, regional, provincial and college levels. Currently he is President of the Alberta Volleyball Association as well as a Vice-President of the Canadian Collegiate Athletic Association.


Barb Shmyr

ASDC Administrative Assistant

Barb comes to us from the Grande Prairie Soccer Association/Wolves Soccer Club where she provided Administrative Support for the past 10 years. She looks forward to working with the ASDCNW team to help facilitate and bring sport science education to our community and the opportunity to work with  athletes and coaches in the Grande Prairie and surrounding communities.